I know where my competitors are. What difference does that make to
Are those online AND offline competitors? Have you seen their locations from a
birdseye view compared to your active patient homes? By completing demographics for your dental
office, we help identify barriers and areas that are densely competitive to avoid wasting
dental marketing dollars. When you know which areas you can more easily dominate,
marketing will be
more effective. This clarity will allow you to decide which prospective patients to target.
When it comes to demographics for dental offices, what are tapestries?
We utilize sophisticated software and technologies to complete demographics for
dental offices. One of these platforms is Esri. It provides us with tapestry segmentation for
patient market research. This classifies neighborhoods into 67 unique segments based on demographics
and socioeconomic characteristics, with easy-to-visualize terms like “soccer moms” and “heartland
communities.” When we take this from a dental demographic standpoint, we can craft more compelling
and relevant content for your targeted marketing campaigns and improve results for your dental
What demographic topics are covered in the demographics for dental offices?
The attributes presented in the patient market analysis include population,
households, gender, age bands, consumer spending, purchasing power, education, marital status,
family status, competition, dental visits of area households, and dentist/population statistics. We
also compare these to your current market share and understand the demographic makeup of your
currently active patients. These make our dental demographics the most advanced your dental office
could obtain – and they’re completely free to support your decision-making to enable your dental
practice to achieve the results you want. We always complete these before launching any marketing
campaign for you, including your website, neighborhood newsletters,
postcards, paid media (PPC), and
other marketing investments.
Can we specifically target new movers?
Yes, with our campaigns, you’ll never miss a new mover. When it comes to direct
mail, effective targeting is essential, and that’s why we complete this comprehensive market
analysis. Since launching Patient NEWS in 1993, we’ve conducted thousands of different dental
marketing campaigns, including new mover programs. We have found that it is impossible to garner
great results for a new patient acquisition campaign by eliminating any households that are within
the primary target area for the dental office. It’s virtually impossible to stay on top of current
lists and determine when new movers may be ready to select a dental provider – it’s a hit and miss
proposition. For success, the dental office wants your name in all households, active patients,
lapsing patients, inactive patients, prospects – and this will include ALL new movers – regularly to
drive positive results. When we complete the demographics for your dental office, you’ll see how the
data supports “owning your core market backyard.”
I know my area and my patients. Why do I need patient market research?
Have you seen your patient locations from a birdseye view? Can you break down
your patient base by patient value to see where your best patients are coming from? What if you
could uncover clusters of high-value patients and connect that to their buying preferences to create
very relevant content and messaging? Would this type of information be of interest? It’s more than
interesting! By running demographics for your dental office, we’re able to show you exactly where
you draw your patients from and determine the value of those patients to help you more effectively
target your direct mail marketing for the highest return on investment. It’s often amazing to see
that there are pockets very close to the dental office that you might mail to with a general radius
every door campaign. But with our very specific dental demographics, we can help you eliminate those
dead areas so you only invest in core areas primed to respond. This puts your
Neighborhood Newsletter program in the hands of your ideal new patients.