Maximize the results from your dental marketing campaigns by identifying the specific market segments that are most viable for your dental office. Segments that will offer the highest likelihood of those households choosing your dental practice! We’ll help you determine your core market area, niche areas that you may want to test, and areas to avoid altogether. Instead of running in zigzags, Patient NEWS can help with advanced practice demographics for a dental office. Generate more high-value new patients with precisely targeted direct mail and digital advertising.
“Using Patient NEWS’ area analysis, we get a clear understanding of our demographic, allowing us to make informed decisions for better targeting and response.” – Dr. Afshin Azimi
Who are your best prospective patients? Where do they live? Opening a dialogue with your most ideal patient begins with knowing who they are and what their interests, preferences, and buying behaviors are.
Our advanced analysis and demographic study of the neighborhoods surrounding a dental practice ensures that the dental marketing campaigns get targeted to the right consumer – the ones most likely to respond (increasing marketing ROI). These critical analyses also uncover the associated consumer preferences, so we can create dental marketing campaign strategies that will resonate with the prospects most likely to respond – again, increasing ROI. When you understand your market area, you can develop marketing campaigns that will drive higher response.
Finding your ideal target audience and nurturing them into new patients for your dental practice requires a deep understanding of just who you’re targeting and what they’re interested in.
You likely have a “good” idea of where your patients are coming from… but when you clearly understand your CORE group (those patients you have the highest likelihood to attract and keep), and what percentage of people just like them are not yet doing business with you, you can amp up your marketing results.
And that’s not it. This patient market research will guide the decisions you make when developing the services you’ll offer and how you’ll market them.
Equally as important as knowing who your ideal patients are is which competitors are most likely to scoop them up. Competition in the dental industry is fierce. Plus, you must combat other challenging factors such as changing patient personas and the fact that half the adult population doesn’t visit the dentist regularly.
We gather intel on your local area so you can better determine where to target.
Pinpointing where competitors are located helps you:
Know who you’re up against so you can give your prospects concrete reasons why you’re better. And know where your competitors are located so you can better allocate resources for better marketing results.
At Patient NEWS, our team can help you seize the opportunities around your practice so you can be more profitable and productive. We have the experience, know-how, and access to the top-of-the-line technology to make it happen.
Are those online AND offline competitors? Have you seen their locations from a birdseye view compared to your active patient homes? By completing demographics for your dental office, we help identify barriers and areas that are densely competitive to avoid wasting your dental marketing dollars. When you know which areas you can more easily dominate, marketing will be more effective. This clarity will allow you to decide which prospective patients to target.
We utilize sophisticated software and technologies to complete demographics for dental offices. One of these platforms is Esri. It provides us with tapestry segmentation for patient market research. This classifies neighborhoods into 67 unique segments based on demographics and socioeconomic characteristics, with easy-to-visualize terms like “soccer moms” and “heartland communities.” When we take this from a dental demographic standpoint, we can craft more compelling and relevant content for your targeted marketing campaigns and improve results for your dental office.
The attributes presented in the patient market analysis include population, households, gender, age bands, consumer spending, purchasing power, education, marital status, family status, competition, dental visits of area households, and dentist/population statistics. We also compare these to your current market share and understand the demographic makeup of your currently active patients. These make our dental demographics the most advanced your dental office could obtain – and they’re completely free to support your decision-making to enable your dental practice to achieve the results you want. We always complete these before launching any marketing campaign for you, including your website, neighborhood newsletters, postcards, paid media (PPC), and other marketing investments.
Yes, with our campaigns, you’ll never miss a new mover. When it comes to direct mail, effective targeting is essential, and that’s why we complete this comprehensive market analysis. Since launching Patient NEWS in 1993, we’ve conducted thousands of different dental marketing campaigns, including new mover programs. We have found that it is impossible to garner great results for a new patient acquisition campaign by eliminating any households that are within the primary target area for the dental office. It’s virtually impossible to stay on top of current lists and determine when new movers may be ready to select a dental provider – it’s a hit and miss proposition. For success, the dental office wants your name in all households, active patients, lapsing patients, inactive patients, prospects – and this will include ALL new movers – regularly to drive positive results. When we complete the demographics for your dental office, you’ll see how the data supports “owning your core market backyard.”
Have you seen your patient locations from a birdseye view? Can you break down your patient base by patient value to see where your best patients are coming from? What if you could uncover clusters of high-value patients and connect that to their buying preferences to create very relevant content and messaging? Would this type of information be of interest? It’s more than interesting! By running demographics for your dental office, we’re able to show you exactly where you draw your patients from and determine the value of those patients to help you more effectively target your direct mail marketing for the highest return on investment. It’s often amazing to see that there are pockets very close to the dental office that you might mail to with a general radius every door campaign. But with our very specific dental demographics, we can help you eliminate those dead areas so you only invest in core areas primed to respond. This puts your Neighborhood Newsletter program in the hands of your ideal new patients.
