Long-term practice success and security is why it’s so important to increase dental patients. Every office needs a steady flow of new patients, and not only to replace the 15-20% of patients who will “naturally” attrite due to life reasons, but more importantly because they contribute 2X-3X production over existing patients!
New patients help a dental office expand and grow because they refer, bring new family members, and take advantage of more services. A steady increase of dental patients will improve practice profits and valuation.
An excellent marketing mix to attract these high- value new patients to your practice includes a modern, secure, up-to-date dental website, effective listings, social marketing, positive reviews, paid (PPC) advertising and direct mail, specifically dental newsletters. Dental newsletters are often the cornerstone of the most successful new patient campaigns because direct mail is the ONLY way to reach 100% of the targeted households consistently, and with Patient NEWS, drive an average 6:1 ROI. But, before we begin, we need a complete market analysis so you don’t waste marketing dollars targeting the wrong patients.
“I love working with Patient NEWS, you can trust their knowledgeable team to help you put the best patient communication strategies in place. Patient NEWS is the best dental marketing company you can choose – and check out Practice ZEBRA - great platform to track success of your marketing efforts and more! I highly recommend Patient NEWS & Practice ZEBRA for successful dentists.
The team are top notch people and have your true interest at heart. Plus, the first direct mail campaign I ran with them got the phone ringing like anything for both my offices. Practice Zebra also has phone training for your team who answers calls. Overall great company, great people, great quality of service and great value with all they offer. You will love them and they will deliver.”
Successful dentists who want to increase dental patients to grow and secure the practice future for the successful and profitable sale of the practice want a proven process, a solidified plan that will deliver positive results.
We’ve just scratched the surfaces of all the dental marketing solutions we provide dentists.
When you reach out, we’ll start with a complimentary analysis of your practice situation. The output of the assessment will help you identify critical areas for your strategic marketing plan. You’ll see the highest priority issues for your practice and which strategies would be best to implement.
We use Esri ArcGIS Business Analyst, an industry-leading tool to collect detailed information on patient demographics in your neighborhood. We’ve invested in this technology to give our valued clients the most detailed insights possible – all at no extra cost to them.
How long do you plan to have your dental practice in its current location? Dental marketing for your practice is an investment for the long-term security and profitability for your dental office. Successful dentists know that their name needs to be present in area households consistently and over the long term and they commit to dental marketing that is customized to them and helps them become a household name in their community.
Consumers perceive that all dentists offer basically the same thing. You may not feel that other dental offices and their dental marketing campaigns are a threat to your dental practice, but in the dental consumers' minds they are an option and therefore competing for the same dental patient dollars that you are after. You’ll want to have a close eye on all dental practices that operate within or just outside of your draw area. All patients in that area can choose your practice or another one within a certain distance. That distance varies on location, rural, suburban and urban – so know your area and target your dental marketing campaigns precisely to minimize competitor draw.
When it comes to dental marketing, the strategy that we see most dental offices underutilize is a multi-channel approach. It’s important to have a strong new patient acquisition strategy and a comprehensive patient retention game-plan. The dental marketing plan that hits all marks on the patient journey, print, direct mail, digital, social media, that’s the one that is most successful – and can be very manageable with the right dental marketing partner.
Attracting new dental patients is a function of practice success and security. If you’re not planning to move your location in the next five years, your goal is to be visible to the residents that live around your practice. This requires a long-term marketing plan that will build recognition. The practice situation, competitive landscape, practice reputation, staff engagement, practice status (ie no active marketing for some time), plateauing or declining revenues all reflect the investment of the practice management and will all play for or against success. Dental offices that have been actively engaged in dental marketing will achieve success more quickly than those that have been silently doing OK but now want to amp up production to get ready for sale. Every dental office can achieve success some just may take a stronger commitment to the strategies implemented, from direct mail, to web, to social but as long as a good investment is made to those strategies including team training to improve conversions and reviews, then every practice has the ability to achieve a 6:1 or higher ROI. The message is to do it right. Listen to the experts. Implement the training. Stay the course.